Sara Liberthorn is an independent Art Director & Designer specializing in digital, print, and merch design for brands in CPG and product spaces.
For inquiries
libernans@gmail.com
Sara Liberthorn is an independent Art Director & Designer specializing in digital, print, and merch design for brands in CPG and product spaces.
For inquiries
libernans@gmail.com
FLOUR+WATER
Services
Email Design
Flour+Water is an SF-Based restaurant and pasta brand that offers organic, bronze-cut semolina-based pasta that is the the perf level of al dente.
I worked with their team to refresh their email designs for their Welcome, Post Purchase, and Abandon Cart email flows.
ALL DAY
Services
Brand Refresh
Packaging
Web Design
Email Design
All Day is a family of plant-based, high protein, and nutritious meal toppers.
I worked with All Day on refreshing their brand packaging to include their newest offering - Chickpea Salad Toppers - in a fun array of 3 flavors. Currently their product is being carried at Sprouts market nationwide.
LIBBI
Services
Brand Identity
Brand Design
LIBBI is a global platform created to connect suppliers and agents in an unbound community.
Visually inspired by a fresh take on private clubs from a bygone era, I worked with LIBBI to create a brand that evoked evoked timeless luxury with an elegant but modernized logo. LIBBI’s branding suite included identity, logo, a font system, and color palette as well as conceptual design mock-ups.
HARPER WILDE
Services
Organic Social Design
Paid Social
GIFs/Animation
Brief
Harper Wilde is an underwear company that makes bras & undies that are comfy AND cute. I supported their team across various with their Summer 2023 capsule campaign launch called CONTACT SEROTONIN - a bright pop of joy. I collaborated with their team to design a social announce for in-feed + social stories + paid ads.
Creative Direction: Jessee Fish
DL EYEWEAR
Services
Art Direction
Organic Social Design
Email Design
GIFs/Animation
Brief
Founded by Dan Levy, DL Eyewear specializes in expressive eyewear designs. I worked with their team to design and art direction for their sunglass flash sale – we aimed to make the assets have a fresh last spring/early summer vibe that balanced editorial with playful. Assets created included organic social designs, web banners, and emails.
Creative Direction: Elena Doukas
Photography: Montgomery Sheridan
STAR DAY
Services
Art Direction
Email Design
Graphic Design
Brief
Star Day specializes in creating nutritious, organic foods for the modern consumer while minimizing environmental impact. Their brands embody playfulness and we worked together to create emails that are fun, eye-catching, and flavor forward.
HATCH
Services
Organic Social
Graphic Design
Brief
Hatch is a sleep wellness company specializing in interactive alarm clocks and sound machines for children and adults. I assisted their team with ongoing design support across social media for organic campaigns and evergreen content.
TWO FRONT
Services
Merch Design
Illustration
Brief
Two Front is a modern, streamlined solution for teeth alignment services. I helped their team with some playful designs for merchandise used for in-person launch giveaways.
SOUND
Services
Art Direction
Email Design
Graphic Design
Brief
Sound is a botanical sparkling water brand that focuses on using organic ingredients in to create more exciting unsweetened beverages. I assisted their team with art direction and design for emails that spanned various campaign and evergreen marketing initiatives.