SARA LIBERTHORN

ART DIRECTOR & DESIGNER

SMASHBOX
[Concepting, Print, OOH, Digital]

Campaign co-concepting and creative support for Smashbox’s
Dual Filter 2-in-1 Concealer + Foundation launch.

CD: Tiyana Grulovic
AD & Design: Elena Doukas & Me!
FIELDS GOOD
[ Art Direction, Design, Pop-Up]

Poster & decal direction and design for Fields Good’s pop-up ice cream shop collaboration with David Protein.
PROTEIN POWER BALLS
[Art Direction, Photography]
HARPER WILDE
[Graphic Design]

Graphic design for Harper Wilde’s IG for the launch
of their limited collection – CONTACT SEROTONIN.

CD: Jessee Fish
ALL DAY
[Branding, Packaging, Web, Digital]

Brand refresh including packaging, web, and digital for brand re-launch.
MELINA
[Branding, Packaging, Web, Digital]

Brand refresh including packaging, web, social, and email.
TWO FRONT
[Merch Design]

Merch & print design for a new client welcome kit.
HABEYA
[Art Direction, Digital Design]

Design & art direction for HABEYA crackers brand re-launch.
WINC
[Art Direction]

Art direction & design for Winc’s paid ads.
SOUND
[Art Direction, Design]

Design & art direction for Sound’s evergreen campaigns & new flavor launches.

SARA  LIBERTHORN

Art Director & Designer
libernans@gmail.com

Fractional art director for DTC and CPG brands. I build the creative systems your team runs on (email, paid, packaging, and campaigns) so every launch looks like you without starting from scratch.

Capabilities: Launches (campaign direction, product and packaging, print) · Growth creative (email and paid) · Design systems (Figma).

CAPABILITIES

Brand Systems & Identity
Campaign Direction
Print & Packaging
Digital Design