libernans

Process

design services

 

I offer two main branches of design service: SOCIAL CONTENT & BRANDING. Below is a breakdown of my BRANDING OFFERINGS and PROCESS. I also approach my content creation from the same perspective - whether it is animation or a graphic design piece, I move all the way through from sketches to concepting to final product. My CONTENT offerings include: animation (3D & paper), illustration, and graphic design. You can peep my DESIGN PORTFOLIO HERE.


Basic Brand Package includes: Identity, Moodboard, Logo, Style Guide, Color Scheme, Font System, Business Cards, Social Design, and Brand Guidelines.

00/ Brand Package


01/goal setting

The branding process starts off with a one-on-one session to go through your goals and break down your vision for your brand's look and feel. Branding can be an intimidating and confusing process, nailing down your initial goals from the get-go helps define your brand's visual identity from the ground up.


02/ identity

In this part of the process, we begin to define the look and feel through the process of sketching, inspiration searching, and mood boarding. This is a highly collaborative phase with us sending inspiration through mood boards and really taking the time to distill down the most important parts of your visual language. During this step, we will define your brand values, color scheme, and brand feel- this provides the basis of the look and feel of the deliverables.


03/ design

I offer 2 different styles with accompanying logos, colors, font systems, business cards, and social designs sent to you through a Google Slides presentation. The full design process takes 3 weeks after the initial mood boarding phase. Upon a selection of the initial brand style, 3 rounds of revisions/tweaks are included. The most important thing during this phase is communication and clear understanding of expectations.


Once final designs are approved, they will be sent packaged. 50% of payment is due upfront and 50% is due upon final package delivery. Prices and design offerings can be adapted and personalized to your individual needs.

04/ Deliverables